**I cannot disclose the identity of the toy manufacturing and entertainment company due to an NDA. However, it's worth noting that this company has recently released a film very closely tied to one of their most renowned toys.

This campaign won the “Best Campaign Strategy” Award at the Agency!

THE ASK

Increase awareness of X for the 40th anniversary of X, and products beyond their most popular block set to increase sales through social content.

THE CHALLENGE

Create brand awareness of X among millennial parents and showcase the wide range of iconic yet undiscovered X products. Most customers only recognize their most popular block set for children’s early development, but X offers more options. 

THE INSIGHT

Millennial parents and Gen Z parents-to-be have experienced both sides of technological and physical toys. They feel especially nostalgic towards classic physical toys over the developing technological toys and want their kids to enjoy the classic playtime they had.

THE KEY MESSAGE

X. MEGA builds. MEGA fun.

THE OPPORTUNITY

Create favorability for millennial parents and Gen Z parents-to-be towards X by reminding them of their own cherished childhood memories of playing with physical toys and connecting this with their child’s playtime and development.

THE STRATEGY

To reinforce the X legacy by celebrating their 40-year anniversary with a series of social media posts and in-person events where parents and children can interact with X and explore their full selection.

**Executions will go live later this year!